What the Company Does

YouGov is a well-known international online research and data analytics group. The company is widely regarded as a leading source of accurate data and insights, regularly referenced by global media. Its research supports a range of marketing activities for global media owners, major brands and agencies.

It works in the UK, the Americas, Europe, the Middle East, India and Asia Pacific. The company’s proprietary global panel of respondents comprises 26 million registered members. 

Management claims YouGov is the most quoted market research source in the world. The company sells data to major brands, media owners and agencies to help them plan, activate and track their marketing activities more effectively.

At the core of YouGov’s business is its Living Data, a repository of information accumulated over twenty years from 26 million registered panel members, which fuels all YouGov products and services.

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Information is accurate as at 10.12.2025. Opinions constitute the fund manager’s judgement as of this date and are subject to change without warning. The officers, employees and agents of CIP may have positions in any securities mentioned herein. This material may not be distributed, published or reproduced in whole or in part. With investment, capital is at risk.